What is a “Secondary Dimension” in Google Analytics?

Google Analytics is one of the best applications with which we can analyze users and traffic for websites. Google Analytics analyzes traffic and users for websites through dimensions. Size is a feature that represents website data. The dimension allows the data to be described and is expressed as text, not numbers. For example, “Event Name” is a dimension type for Google Analytics. This dimension represents an event that visitors trigger on your app or website. For example, clicking. In addition to the main dimensions, the dimensions used to customize the analyzes are defined as Secondary dimensions. In this content, you will find detailed information about What is a “Secondary dimension” in Google Analytics. Let’s start.

What is a “dimension” in Google Analytics?

In the introduction part of the article, I gave information about what is a dimension in google analytics. However, if I need to briefly re-define it, dimensions in Google Analytics can be defined as the main features that allow data to be described with texts.

What is a secondary dimension in Google Analytics?

We can create additional reports for our data with the secondary dimension in the Google Analytics application. As I mentioned above, dimensions in Google Analytics are features that represent the website visitor’s interaction with your site or application. Examples of main dimensions are: “Device Category”, “Source/Media” and “Page”.

You can add additional analysis to your reports with secondary dimensions that you create for your website or application in Google Analytics. For example, if you have created an analysis report in the “Source/Environment” dimension for your website, you can add additional analyzes to the report as “Device” or “Country” by adding a secondary dimension. In this way, you can add features in addition to the main dimension and analyze the data you want. This process is defined as the secondary dimension.

Secondary dimension examples

I would like to explain this to you with a more concrete example. For example, the main dimension shows the countries where the traffic comes from. However, if you want to see which provinces and districts they come from, you can analyze which states your site visitors come from by adding a province or district analysis under the main country dimension. This added feature is defined as a secondary dimension.

Which default traffic source dimensions does Google Analytics report for each website visitor?

The traffic analysis categories included as main dimensions in Google Analytics are as follows;

  • User characteristics: This dimension includes data such as country, city, gender, interests, age range, language they speak.
  • Technology: This dimension includes data such as the operating system used by users, the browser they use, device category, and screen resolutions.
  • Acquisition: The data in this dimension includes information such as the number of new users, traffic sources, user interactions, which search query they came from.
  • Interaction: Includes data such as the average time users spend on the website, daily, weekly and monthly traffic statistics of the website, and the rate of users re-visiting the site or application.
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Hello. I'm Mehmet K. I am a SEO and Finance specialist. I share content that will guide those who want to make money on my website. If you want to earn money online, you are at the right place. Hope you have a good time :)

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