Google Announces August 2023 Broad Core Update

Google announced the core upgrade for August 2023. In the announcement made by Google on August 22, 2023, it was announced that the Core Update update for August 2023 has started and this may take an average of 1-2 weeks. Google made the last major algorithm update in 2023/March, and many sites were affected by this update. Now there is the 2023/August basic algorithm update. So, what does the 2023/August Google Core Update cover and what we should or should not do in this process. You can find all the details about this subject in the continuation of the content.

What is core update?

Core updates can be defined as major changes in the ranking of websites in search engines.Small updates are made by Google every month or even every day. These usually don’t affect the rankings too much. However, the Core update greatly affects the rankings and may even cause some sites that do not comply with Google algorithms to disappear from rankings completely.

Google usually makes core updates twice a year. If your site complies with the ranking criteria specified by Google, if you do not have spam content or spam backlinks, your site continues on its way without being affected by these updates and even reflects positively. However, if your site contains content contrary to Google policies and your off-page work is insufficient for Google, your site may lose rankings.

What’s in the August 2023 Core Update

As with every Core Update, Google did not reveal what the August 2023 Core Update will cover. Google Core Update launches but doesn’t explain what it will encompass. Google recommends that website owners do nothing during this process and wait until the core update is finished. Based on my experience as an SEO expert, I’ve listed below what this update covers, what you should and shouldn’t do.

1.Wait until the update is finished

In order for the updates made in the algorithm to be fully interpreted, it is expected that at least 2 weeks have passed since the update date. For this reason, I recommend that you do nothing for 2 weeks and continue to do what you always do.

2.Do not make major changes to your website

Your site may experience ranking loss in the first days of the update. If you encounter such a situation, do not make major changes to your site as Google recommends. This does not mean that there is a big problem on your site. Wait until the algorithm update is completely finished.

In my opinion Google 2023 August Update contains

As in every update, Google did not explain what will directly affect the ranking in this update.In my opinion, the most important ranking criteria to be taken as a basis in the new update will be as follows;

  • Core web vitals: Although most seo experts say that Core web vitals is not a ranking criterion for Google, I don’t think so. Below I leave the data of my own website. You can see the increase in the traffic and ranking of the site immediately after the Core Web Witals problem disappears. In my opinion, core web vitals will be among the most important ranking criteria in this update.
  • AI-created content: Websites that produce content with Chatgpt and similar artificial intelligence almost completely disappear from the ranking. I’ve seen this happen to many of my clients and their rankings have been completely reset. I think that one of the criteria that this update will be based on will be content produced with artificial intelligence. If you are producing content with artificial intelligence and your traffic has dropped a lot after the update, this is definitely the reason.
  • Non-organic backlinks: Google algorithms can now understand which backlinks are natural and which are not. Remember that Google knows that backlinks will not come to a new site.. Therefore, do not spam backlink work, especially for your non-authoritative sites. I want you to know that if you have sites that you do such work, they may drop and completely disappear from the rankings.

If I had to briefly summarize the 2023 Google Core Update, it is not possible for us to know exactly what it is about. However, I do not recommend making any changes to your site before the algorithm is completely finished.

You can learn more about major algorithm updates by visiting the Google core updates page.

If you are interested in SEO, I recommend you to read the following content;

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Hello. I'm Mehmet K. I am a SEO and Finance specialist. I share content that will guide those who want to make money on my website. If you want to earn money online, you are at the right place. Hope you have a good time :)

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